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The Ecounit Blog
Organics and Closing the Green Gap
In recognition of Earth Day 2011, OgilvyEarth published the results of their study "Mainstream Green: Moving sustainability from niche to normal". To the surprise of no one at EcoUnit, the study found that there is a huge "Green Gap" between consumers' intentions and their actions. Of the 82% of respondents ...
Organics - The Path to Green
After 4 years helping sustainable companies and products thrive, it's become clear that organics are the consumer's path to green. More often than not, a consumer's adoption of a greener, more sustainable lifestyle starts with the introduction of organics into their daily diet. Though the availability of organic products - especially ...
Rise of the Conscious Consumer
As painful as this recession has been, there is reason to cheer. According to research firms like The Hartman Group and Natural Marketing Institute, the age of the "conscious consumer" has dawned. It seems that during these tough times, each and every one of us has been reminded that ...
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