Solutions for Eco-Conscious Companies
EcoUnit develops programs that help eco-conscious companies green their products and operations. Whether you are an established business just waking up to the green movement or a company with green in your DNA, we can help you grow your business while helping the environment. We offer positive ROI solutions at all stages of the customer lifecycle: research & testing, acquisition, loyalty and retention.
EcoUnit for Retailers
Retailers utilize the EcoUnit program to motivate their customers to take eco-friendly actions that are profitable to the retailer, such as use of reusable bags or purchase of organics. Customers earn EcoUnit credits when they take these actions, and they can then redeem their credits for eco-friendly rewards such as tree planting and support of local environmental causes. The EcoUnit reusable bag program was first implemented in March 2009, and already participating grocers have seen a dramatic increase in use of reusable bags. At the same time, together with their customers, the grocers have been able to provide significant financial support to local environmental projects. Find more information about the program
EcoUnit for Product Manufacturers
Leveraging the same infrastructure as the reusable bag program, manufacturers can run EcoUnit-based product promotions that tie purchase to support of an environmental cause. Participating consumers earn EcoUnit credits which they can redeem for eco-friendly rewards such as tree planting and other environmental causes. The EcoUnit solution can increase product movement at full retail and at higher net margins than traditional discounts and markdowns, while providing brand differentiation among the growing population of green consumers. Green product promotions can be run at a local, regional, or national level. Learn more about the program
Loyalty Solutions
Customer loyalty takes on a whole new dimension when a company connects with its customers on an emotional level. As the environment becomes an important and emotional issue among an increasingly large percentage of consumers, EcoUnit enables companies to build this emotional connection through the EcoUnit loyalty program. The EcoUnit program enables companies to reward their customers for taking discrete eco-friendly actions that are also financially beneficial to the company. Customers are rewarded with EcoUnit credits which they can redeem for tree planting, watershed preservation, carbon offsets, or other green products and environmental causes. EcoUnit works in conjunction with existing loyalty programs - whether in the grocery, retail, banking, travel, or hospitality industries - enabling them to drive positive ROI and PR while building stronger brand affinity among their customers.
Market Research & Testing
The EcoUnit Panel of Eco-Aware Consumers is a valuable resource for companies who need feedback about their product, positioning, or brand reputation. Consisting of EcoUnit members who have categorized themselves on a “green scale”, panel members are motivated to respond using EcoUnit credits. Use of the panel varies from simple online surveys to more involved product evaluations.
Customer Acquisition
EcoUnit members are a ready source of eco-aware consumers who are motivated to try green products and services. Acquisition and coupon programs can be run standalone or in conjunction with an online survey feedback mechanism. EcoUnit members have a stated interest in green products and, as early adopters of all things green, add a viral impact to your marketing efforts.
For more information on EcoUnit or to discuss how your business can profit from sustainable business practices, drop us a note at sales@ecounit.com.
