EcoUnit - An Effective Way to Shift Consumer Behavior Greener Without a Stick
06/10/09
TriplePundit June 10, 2009
People, when asked, generally want to do the right thing. But outside their own desire and a vague sense of "you should," how much and how fast do people change their behavior when it comes shopping? For many, not fast enough. How can that change? One promising answer is Ecounit, one of the top 10 startups featured in last week's New Venture Exchange at the Sustainable Brands Conference. Ecounit is building on a simple, well thought out premise: Most stores want to save money on operations. Most want to make their customers happy and make more money. Ecounit's first project seems to be helping them do all of these, well.
... Read More...Ray’s Food Place Rewards Shoppers Who Reuse Bags
04/06/09
Progressive Grocer, March 30, 2009.
Ray's Food Place last week launched an environmental rewards program to promote the use of reusable bags at its stores.
The Brookings, Ore.-based grocer is working with EcoUnit and Catalina Marketing on the initiative. “This innovative program rewards shoppers with one EcoUnit credit for each reusable bag used at participating stores,” explained Robin Kovach, director of sustainability and environmental impact for Ray’s parent, C&K Market, Inc. “Shoppers can collect EcoUnit credits and redeem them for their choice of local environmental causes, including tree planting and river conservation.”
“Attention Ray’s Food Place shoppers!”
04/06/09
Central Oregonian, March 7, 2009. By Jason Chaney.
All five Ray’s grocery stores in Central Oregon — including the Prineville store — are offering their customers a double-duty way to help the environment with each shopping trip. The grocery store chain has joined forces with EcoUnit, a company formed in 2007, dedicated to carrying out actions with corporate sponsors to help the environment. “We identify discreet actions that consumers can take that are eco-friendly” said EcoUnit founder Kent Ragen. “With Ray’s, the discreet action is using reusable bags.” While Ray’s has made the canvas reusable bags available to customers in the past, the program with Eco-Unit takes it a step further.
... Read More...Your reusable bag at Ray’s helps charities, environment
04/06/09
Bend Bulletin, March 24, 2009. By Anna Sowa.
Grocery shoppers who bring their reusable shopping bags to the checkout are already rewarded at many stores with a few cents off their entire bill. But now, one store is phasing in a program in which those bags will mean donations to local environmental programs. Ray’s Food Place stores in Central Oregon are the first grocery stores in the nation to partner with a program called EcoUnit, which rewards the use of reusable shopping bags with donations to an environmental charity.
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