Grow Your Awareness of Green
09/19/08
Based on recent research, EcoUnit's CEO Kent Ragen shares his thoughts on the emerging green consumer. Re-printed with permission from the August 2008 issue of Quirk's Marketing Research Review.... Read More...
Truly Green or Greenwashing?
06/05/08
A term that didn't even exist 2 years ago is suddenly mainstream in the minds of consumers. As the average consumer becomes more aware of the environmental crises facing our planet, they are more attuned to the claims made by companies about the "eco-qualities" of their products and services. The greenwashing index was invented to give consumers a voice in the matter, allowing them to contribute their opinions and perceptions about how genuine a company's green claims are. ... Read More...
National Pride: How Green are your Country's Consumers?
06/05/08
The National Geographic-sponsored Greendex shows us how environmentally sustainable the consumption habits are of 14 different developed and developing countries. ... Read More...
EcoUnit’s “Voice of the Green Consumer” Survey Results Announced
05/21/08
“Voice of the Consumer” survey results show that environmental issues increasingly impact consumer buying decisions across major product categories. Companies of all types need to understand and plan for these changing buyer behaviors.... Read More...
Rewards Program for the Environment
11/27/07
EcoUnit announces the launch of their “rewards program for the environment”. EcoUnit has begun developing a panel of eco-aware consumers who agree to provide feedback to companies that are developing eco-friendly products.... Read More...
