EcoUnit - An Effective Way to Shift Consumer Behavior Greener Without a Stick
06/10/09
TriplePundit June 10, 2009
People, when asked, generally want to do the right thing. But outside their own desire and a vague sense of "you should," how much and how fast do people change their behavior when it comes shopping? For many, not fast enough. How can that change? One promising answer is Ecounit, one of the top 10 startups featured in last week's New Venture Exchange at the Sustainable Brands Conference. Ecounit is building on a simple, well thought out premise: Most stores want to save money on operations. Most want to make their customers happy and make more money. Ecounit's first project seems to be helping them do all of these, well.
... Read More...Ray’s Food Place Rewards Shoppers Who Reuse Bags
04/06/09
Progressive Grocer, March 30, 2009.
Ray's Food Place last week launched an environmental rewards program to promote the use of reusable bags at its stores.
The Brookings, Ore.-based grocer is working with EcoUnit and Catalina Marketing on the initiative. “This innovative program rewards shoppers with one EcoUnit credit for each reusable bag used at participating stores,” explained Robin Kovach, director of sustainability and environmental impact for Ray’s parent, C&K Market, Inc. “Shoppers can collect EcoUnit credits and redeem them for their choice of local environmental causes, including tree planting and river conservation.”
“Attention Ray’s Food Place shoppers!”
04/06/09
Central Oregonian, March 7, 2009. By Jason Chaney.
All five Ray’s grocery stores in Central Oregon — including the Prineville store — are offering their customers a double-duty way to help the environment with each shopping trip. The grocery store chain has joined forces with EcoUnit, a company formed in 2007, dedicated to carrying out actions with corporate sponsors to help the environment. “We identify discreet actions that consumers can take that are eco-friendly” said EcoUnit founder Kent Ragen. “With Ray’s, the discreet action is using reusable bags.” While Ray’s has made the canvas reusable bags available to customers in the past, the program with Eco-Unit takes it a step further.
... Read More...Your reusable bag at Ray’s helps charities, environment
04/06/09
Bend Bulletin, March 24, 2009. By Anna Sowa.
Grocery shoppers who bring their reusable shopping bags to the checkout are already rewarded at many stores with a few cents off their entire bill. But now, one store is phasing in a program in which those bags will mean donations to local environmental programs. Ray’s Food Place stores in Central Oregon are the first grocery stores in the nation to partner with a program called EcoUnit, which rewards the use of reusable shopping bags with donations to an environmental charity.
... Read More...Reusable Bag Program at Rays Food Place Links to Environmental Causes
03/11/09
Supermarket News, March 5, 2009.
Reusable Bag Program at Ray’s Food Place Links to Environmental Causes
BROOKINGS, Ore. — Ray’s Food Place, one of the banners operated by C&K Market here, in partnership with EcoUnit, Los Altos, Calif., and Catalina Marketing, have introduced an environmental rewards program to promote the use of reusable bags at Ray’s Food Place stores.
... Read More...Rays Food Place EcoUnit and Catalina Marketing Team Up to Bring New Reusable Bag Incentives to Rays Grocery Stores
03/11/09
Ray's Food Place, in partnership with EcoUnit and Catalina Marketing, today introduced their environmental rewards program to promote the use of reusable bags at Ray's Food Place stores. “This new innovative program rewards shoppers with one EcoUnit credit for each reusable bag used at participating stores,” explained Robin Kovach, Director of Sustainability and Environmental Impact for C&K Market, Inc. “Shoppers can collect EcoUnit credits and redeem them for their choice of local environmental causes, including tree planting and river conservation.”
Ray's Food Place selected the EcoUnit environmental rewards program in order to incent its customers to benefit local environmental causes. Each time a shopper participates they help the environment in two important ways - by foregoing the use of plastic and paper bags and by earning EcoUnit credits which are redeemed to support the local environment.
... Read More...Program Rewards Residents for Ecological Action
03/11/09
Published in the Sisters Nuggest newspaper on March 3, 2009, this article introduces the EcoUnit program to the residents of Sisters, Oregon.
... Read More...EcoUnit Loyalty Program for Retail
10/13/08
Brian Woolf, noted expert on retail loyalty programs, profiles EcoUnit and its ability to drive loyalty with consumers through an emotional link to the environment.... Read More...
The New Eco: Consumer Engagement
07/25/08
This article from NMI discusses how companies can still benefit from the green revolution even while spending slows. It's about connecting with customers in an area that matters to them - the environment.... Read More...
EcoUnit announces the launch of their revamped website
05/29/08
EcoUnit announces the launch of their revamped website. The new site allows members to manage the EcoUnit credits they have earned, provides opportunities to earn additional credits, and includes a 1-step reward redemption feature.
... Read More...EcoUnit’s “Voice of the Green Consumer” Survey Results Announced
05/21/08
“Voice of the Consumer” survey results show that environmental issues increasingly impact consumer buying decisions across major product categories. Companies of all types need to understand and plan for these changing buyer behaviors.... Read More...
EcoUnit Partners with Carbonfund.org to go CarbonFree
12/18/07
EcoUnit announced today that it has offset its carbon emissions with Carbonfund.org, the country’s leading carbon offset organization. EcoUnit has neutralized its carbon footprint for the year as a first step towards significant offset commitments. With the launch of the EcoUnit rewards program, EcoUnit members will have the option to redeem their EcoUnit credits for offsets that are fulfilled by Carbonfund.org. This commitment places EcoUnit as an environmental leader in the market research and rewards community and demonstrates proactive steps being taken in the fight against global climate change.... Read More...
Rewards Program for the Environment
11/27/07
EcoUnit announces the launch of their “rewards program for the environment”. EcoUnit has begun developing a panel of eco-aware consumers who agree to provide feedback to companies that are developing eco-friendly products.... Read More...
